Based On Comparative Advantage, As The Threshold Of Tibet Tibetan Medicine Industry Development Strategy Research

Tibetan medicine is not only one of the valuable traditional Chinese medicines, but also an important world medicine. It is the combination of the practice and wisdom of the Tibetans over 2,300 years and it is one of the world's four major traditional medicines as well. However, as a matter of fact; the Tibetan medicine of Tibet Autonomous Region did not develop rapidly until the end of the twentieth century due to the historical and social causes. The Fourth Forum on Work in Tibet held by the Central government in 2001 decided to foster and develop vigorously Tibetan medicine as one of its main tasks. At the same time, Tibet Autonomous Region also listed the Tibetan medicine industry as one of the six local characteristic pillar industries. Although the Tibetan medicine industry developed fast in recent years, it still has not found a very efficient and effective way to develop in the era of roaring economic development. Therefore, it becomes a crucial problem as to how to develop Tibetan medicine industry and make it a competitive pillar industry. This thesis reviews the three phases of the development of Tibetan medicine industry. These three phases include the period before peaceful liberation of Tibet, the period from the liberation to the early period of reform and opening-up and the period after reform and opening-up. During the period before peaceful liberation and reform and opening-up, the scale of development and manufacturing of Tibetan medicine was relatively small, which was restricted to simple family processing and personal use. It did not develop rapidly until the reform and opening- up.Then, this thesis analyzes the necessity and the current situation of the development of Tibetan medicine industry in Tibet. The Tibetan medicine industry in Tibet takes the absolute advantage nationwide, even worldwide. As the birth place of Tibetan medicine, Tibet has very special cultural traditions and a great number of complete and systematic classic literatures of Tibetan medicine. Tibetan medicine has been listed as the second pillar industry of Tibet in the"tenth five- year"plan of Tibet Autonomous Region. However, the role of Tibetan medicine as a pillar industry has not been fully exerted and it could not surpass tourism, the primary pillar industry, in a short period. With the greater and greater demand of natural drugs and unpolluted health products, Tibetan medicine industry will develop rapidly and exceed tourism to be the top pillar industry. And then, this thesis also compares the Tibetan medicine industry with the one in Sichuan province. Based on the analysis above, it is obvious that what the favorable conditions and restraining factors are. In order to eradicate the restraining factors, this thesis proposes the developmental strategies of Tibetan medicine industry in Tibet Autonomous Region. Firstly, make good use of the advantage of Tibetan medicine resources, coordinate the competition among different corporations and set up an overall planning of the development of Tibetan medicine industry. Secondly, develop the leading enterprises to speed up the development of Tibetan medicine industry. Thirdly, promote brands and increase the input of research and development for new products. Fourthly, improve marketing channels and enhance marketing skills. Finally, improve relevant systems to promote the sustainable development of Tibetan medicine industry.