Zhuji City Telecom Marketing Strategy

The year 2008 is important for the reform and development of China telecom. Through the reform and reconstruction, composed China mobile, China unicom, China telecommunication three companies, shaped a new competition for overall business operations. From the trend, three company's business should be developed rapidly. But in zhuji city, China mobile and China unicom's business really fast development, China telecommunication company's business growth to slow from 2008, far less than other companies. Analysis showed that there are two reasons, one is the international financial crisis, the second is the bottleneck problem of the enterprise's development. Due to the influence of international financial crisis is common reasons, therefore, the key reason is enterprise's development.Through the research found that the biggest problem of Zhuji telecommunication company is marketing strategy, need to innovation and optimization. Therefore, in order to solve the problem, Zhuji telecommunication company must according to actual situation proposed new marketing strategy and optimization scheme. I through the study on marketing and the actual work experience, put forward the ideas and Suggestions.Based on the present situation and characteristics of the development of China's telecommunication market, researched situation and development trend of telecommunication and competition situation, analysesed the marketing environment and marketing situation for Zhuji telecommunication company. According to the status, Fractionized market and analysesed the demands of consumers. Due to the different types of customers with different market, so take different marketing strategy for different people. Based on the existing marketing problems, through the contrast with the China mobile and the China unicom, looked for all three companies to the characteristics and competitiveness. Through collecting the data, aimed at the problems, using scientific marketing theory and method, adjusted the enterprise marketing strategy and implemented the plan of Integrated Marketing Communication. And from the product, price, promotion and channel four aspects, combined the advantage with China telecommunication company's products, according to the new product superiority, and puts forward concrete measures of optimization. In the products, according to China unicom and China mobile business characteristics and advantages, combined with the original advantage of China telecommunication company, strengthen the business promotion, and constantly optimize the business combination. In the price, knowing the influence factors of the price and the pricing principles, reasonably determine the standards of charges business. In the promotion, according to the different business increase sales promotion, from advertising and communication, business promotion, public relations, the four aspects targeted promotion, Promote the company's business brand and marketing aspects, Adopted deep marketing. In the channel, strengthening the management of channels, expanding the electronic channels, broadening the whole China telecommunication company's network marketing coverage. In short, through in product, price, promotion and channel four aspects, making enterprise marketing strategies, improve enterprise's marketing system, puts forward the Zhuji telecommunication company's marketing strategy.