| This article focuses on contents and conceptions which come from real estate brands, slogans, advertising copy and design methods of newspaper real estate advertisements, and so on, in order to study the evolution process of real estate advertising appeals. The real estate advertisements in "Beijing Evening News" are used as a sample, thus summed up:With the social development, advertising appeals of real estate newspaper continue to guide the new living concept, lifestyle and value concept; At the same time, social development, changes in values also make appeals meet the audience psychology, showing a diversity,detail and rational. |
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