Discussed Based On Web2.0 Travel Word Of Mouth Marketing

After 2003, development of the Internet go into the Web2.0 era. Internet has become a place where people can freely express and is also the main means of communication.In this context,Traditional word of mouth marketing enteres a new period of development. Participatory and Interaction OF Web2.0 Thoroughly break the bottleneck of word of mouth marketing. With the power of networks, Consumers' word of mouth plays an increasingly profound influence on enterprises' products and services.Also under the support of Web2.0 technologies and ideas, corporate marketing staff use all kinds of emerging network platforms to carry out word of mouth marketing on their own products and services.Features of Tourism and travel products Naturally show a good match with word of mouth marketing.Due to emergence and development of Web2.0, word of mouth marketing for tourism owns a pair of wings and Multiple broader and efficient marketing platform.On the basis of carding related knowledge with Web2.0,this study discussed word of mouth marketing,which is one of Web2.0 markting method and analyzed how to match betwwen word of mouth marketing and tourism. Subsequently, From the two aspects of the network environment and tourism trend,demonstrated the realization of conditions of Web2.0 Word of mouth marketing,The final chapter tried to probe into tourism word of mouth marketing,based on blog and SNS platforms which have developed more maturely.