Direction Of The Future Development Of China's Domestic Luxury

In recent years, China has made great achievements in the development of economy and the residents' income level is greatly enhanced, so luxury consumption desire repressed breaks out gradually. With Europe and United States's top luxury brands to enter Chinese market, Chinese' luxury goods consumption grew very rapidly. But our local luxury brand develops very limited. This article first reviews to the history of the world's top luxury brands and focuses on the problems and comparative advantage of China's domestic luxury industry. To make in shaping local history and culture combined with luxury brand, it's proposed to introduce local brand to the world market from market cultivation, marketing and development strategy.