Experience The Depth Of The Enterprise - Customer-oriented Knowledge Transfer

The 21st century is fortunate with the challenge new century, many kinds of cultural, the economical fusion has created this century broad boundless development world. Because this time economic development's multiplication has also entrusted with the rich connotation, looking from enterprise's angle, we may say that the era of knowledge economy already approached, because the knowledge was substituting for traditional gradually the element of production-capital, the work and the land becomes the enterprise most main resources, gained and uses more knowledge is wins and maintains one of competitive advantage methods. Looking from customer's angle, another kind a crown economical time quietly has also seized the market by "the experience", today's customer demand and the role is changing, they became in the initiative experience process from the passive product service's receiver the product information and the knowledge assimilator, even was the value common inventor, the customer satisfied in this process and has obtained more besides to the run quantity and the quality demand self-promotion. When then the knowledge economy and the experience economy collide in scratches, what kind of spark now together in the society? When customers purchase more knowledge, when enterprises marketing provides the experience, they will have what kind of interaction? We saw in the. present market one kind of knowledge management which is advantageous both in the enterprise and customer is occurring, that is "the enterprise-customer" the guidance knowledge shift, namely shifts the knowledge by the enterprise to the customer. Now in the market, experiences has become the important means through what the enterprise shifts the deeper and broader knowledge to the customer, and then enterprise wins the competitive advantage, creates the more value together with customer.This article studies from the view of enterprise's, the main purpose is analysis the the essence and the superiority of enterprise knowledge shifts to customer which through the experience in the present market, discussion the relations between experience and knowledge shifts from enterprise to the customer, namely the effect that experiences influence "the enterprise-customer" guidance knowledge shift. This article unified "the enterprise-customer" the guidance knowledge shift characteristic and proposed using the knowledge shift tool and the technology under the experience marketing background the knowledge shift effect four essential factors-the knowledge which itself shifted, the knowledge source enterprise, the knowledge acceptor customer, the shift situation experience, as well as the experience with "the enterprise-customer" the guidance knowledge shift's relational model and the related supposition, around the country used the questionnaire investigation and study the method to carry on the investigation, then carried on the analysis using the SPSS statistics software to the questionnaire survey result. According to the investigation and the analysis result, this article draws several important research conclusions and carries on the revision to the research model and the supposition. This article thought:The experience depth is a higher concept, it containing the feeling, the motion, the association is composed. The experience depth and the information expressiveness are being related, the experience depth and the knowledge source's confidence level is being related, the experience depth and receive understanding ability is being related. Because of the information expressiveness, the knowledge source's confidence level, receive understanding ability, is the knowledge shift effect is most important, most remarkable three factors, therefore the experience depth is affirms the existence to the knowledge shift effect influence. In addition, this article according to the research the conclusion, the union enterprise marketing reality, proposed many the practical and feasible suggestion which are helpful to the improvement "the enterprise-customer" guidance knowledge shift effect, and has carried on the forecast to the future of this domain's research.