Chengdu The Zq Science And Technology Co., Ltd. Strategic Analysis And Planning

With 30 years of reform and opening-up, medical equipment industry development has made considerable progress. Meanwhile along with the social economy development, the improving people's living standard, medical institutions for medical equipment, the quality of products and service is becoming higher and higher. Medical device industry is facing unprecedented opportunities for development.Nowadays, with the rapid development of science and technology, medical, electronics, biomaterial multi-subjects amalgamation of industry-medical instrument profession to obtain the considerable development in this industry, the medical instrument agency enterprises-Chengdu ZQ technology Co., LTD, is a partnership enterprise, the medical instrument, the agency's resources and some development base, facing small enterprise development bottleneck problems. This paper, through a series of strategic analysis method and thinking, wants to choose a suitable strategy for the development of the enterprise, the enterprise development strategy to solve the main problems existing in.This thesis mainly starts from the internal and eoternal environment Chengdu ZQ technology Co., LTD, and uses IFE matrix, GE matrix, the SWOT matrix as the analysis tools to analyze the internal and external environment of the enterprise, and the present enterprise strategy.This paper evaduates the present development of thecombining the related theory and the theory of strategic management, and puts forwart the corresponding ptoposal in the strategic, and the related problems on strategic implementation of the concrete.