Core Competitiveness Generated Goodwill Accounting Perspective

After goodwill generated, it has been the focus of debate and the crux of research in the accountancy theory field. In the knowledge-based economy, the property structure of enterprise took place significant change with science technology progress and market competition intensifies. The value of non-material elements especially internally generated goodwill has growing importance. Internally generated goodwill has already come to a prominent position in the enterprise. The enterprise have to strengthen the recognition, measurement and disclosure of internally generated goodwill, but don't correspond with the request. The accountancy's standards in all countries only confirm purchased goodwill caused by enterprises merge, There is not any treatment on the internally generated goodwill.How reflect internally generated goodwill accurately and completely in the accounting information has already become a serious problem. So it is necessary to reexamine the issue of internally generated goodwill.This text has reviewed the existing research literature about the essence of goodwill and recognition, measurement disclosure of internally generated goodwill. Drawing on core competence theory, the text has found out that core competence is the essence of internally generated goodwill and internally generated goodwill is the manifestation of core competence. Then using value chain analysis method, we have found out various factors that generated core competence. On this basis, we have systematically discussed the recognition problem of internally generated goodwill, and established internally generated goodwill index system combining with the main factors that constitute internally generated goodwill. The text has evaluated the value of internally generated goodwill with Fuzzy Synthetic Evaluation method and tried to disclose internally generated goodwill off the statement. We have made an empirical study combining with valuation model proposed in this paper. By calculatedion and analysis, it has made a conclusion.In core competence perspective, a series of problems were discussed that conclude essence, recognition, measurement and disclosure of internally generated goodwill. We have explored a viable disclosure method of internally generated goodwill from the new angle. Through this study, we expect to further improve traditional accounting on internally generated goodwill, and instruct internally generated goodwill accounting practice.