"made In China" Brand Management To Explore

The rise of China as a great power symbol will not become the world's manufacturing industry "sweatshops", or become Europe's "ATM." This paper opened with "old and useless," but always like the old woman out of streaking Sharon - Stone as a totem of the "mainstream values of Western Thought" to form a "brand" predatory nature. "Made in China" to once again brilliant, it should be such as the Chinese Jingdezhen ceramics Sheng Han and Tang Dynasties, Suzhou silk, Confucian thought and the Confucian tradition of "home" culture of the country to build brand equity, to re-define "Made in China." The 21st Century "Made in China" concept should not remain in the product, factories, production lines, industrial chain, modes of production and other "objects" and "reasonable" level, but should be "brand" and "faith."Authors and scholars at home and abroad based on the relevant outcomes of the study in order to "Made in China" brand to explore the main line, to a combination of qualitative and quantitative analytical methods; the integrated use of brand equity management, national brand equity, brand psychology, consumer behavior, management, systems theory and other scientific theory of knowledge; widely used in theoretical analysis of norms and practice of the method of combining. Meanwhile, the horizontal (China luggage International, LVMH Group and Britain's National brand asset management paradigm) to compare and vertical (W Group in China and Asia's major cases of State practice) to study a combination form. First, the system set out "Made in China" brand management study of the main theoretical basis for subsequent analysis of "Made in China" brand management need, combined with China's luggage International, LVMH Group and the well-known brands of Sino-US Comparative Analysis Report statement; further proposed "Made in China" a new definition, in the fourth chapter of "core solution "----- the author through research and hands-on practice in the world's most cutting-edge types of" brand management "theory, and gradually formed based on Chinese thinking, innovative global marketing theory ----" 2E2C ladder-style "cross-border brand management theory. Chapter V is a W group in the practice of States "2E2C ladder-style" cross-border brand management theory elaboration and argumentation. Thus arrive at targeted the "Made in China" brand management useful inspiration.