Small And Medium Sized Distribution Enterprises Crm Core Module Design And Implementation

Customer Relationship Management is to enable enterprises to expand market size and enhance core competitiveness, enhance operational efficiency to accelerate a successful operation and management mode of modern management science and modern information technology with the product of enterprises the ultimate goal to create and complete the operation used by the computer hardware and software integrated system to complement the implementation of modern enterprise management mode solution for the sum. In customer relationship management, enterprise customers around the center to complete the restructuring of its business processes and organizational structure of the recycling, expand the system's customers a comprehensive study to enhance customer satisfaction, the core idea is to build customer loyalty, and ultimately achieving enhance corporate operational efficiency. This paper was aimed at small and medium enterprise business IT distributor status, designed to study how to use CRM management concepts with the company's business processes, combining the management of the company's customers to conduct a comprehensive upgrade.This system is mainly a combination of CRM philosophy, from the customer development, customer value assessment, customer profitability analysis, competitor analysis, customer churn analysis, several aspects of the design and analysis of the actual business processes through the combination of design applicable to small and medium IT distribution business CRM system, with a customer-centric, enterprise customer management efficiency arraignment, in addition to this system is also used data mining techniques to complete the system implementation process of data exchange work.System is mainly core modules include:1. Customers to develop the module.2. Customer value evaluation modules.3. Customer profitability analysis module.4. Competitor analysis module.5. Customer churn analysis module.