| Personal financial services are the focus of the competition between foreign and domestic banks, and also play an important role in the services and contribute significant profits to industry. After a period time of rapid development, domestic commercial banks still need improvements on the client targeting, services refinement, business management, risk control, marketing developments and other aspects. To learn from the experiences of the risk control of foreign banks and refine our own strategies for the personal finance is crucial in the process of the transition. For this purpose, this article tries to analyze the current issues of personal banking services and the develops its future strategy, based on comparison, case studies, etc.. |
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