Graphic Designer, As ____

Graphic design, as a discipline, has experienced unceasing exploring and redefining of concepts in the developing process. The bound of a graphic designer's responsibility changes constantly. From unitary identity to multiple ones, designers confront inevitably transformation and enrichment of the identity. They could become event organizers, writers, researchers, actors, directors, poets, scientists, artists, musicians, architects, curators, critics and so on, even have several identities simultaneously. The thesis tries to discuss unceasing exploration of a graphic designer's role and realization of multiple identities in historical changes and social context, based on changes of the identity and role in art and other social and cultural fields. Seeking for reasons from the phenomenon is to analyze designers'different working modes and values brought by their way of behavior in "crossover" identity. Summarizing methods and experience, and rethinking the reality through the research in typical cases may inspire and consider new possibilities of realizing designers' multiple identities in the future.