| In the process of cross-cultural communication, because the cultural differences, there is always face the threat of conflict or face behavior. This comparison and analysis of the Western culture in the "face" concept and "courtesy" Guidelines on the similarities and differences, and a combination of pragmatic strategies contrast. Chinese culture emphasizes the individual is subordinate to their own society or community in which the Chinese re-collectivism, and to belittle other people or groups to highlight their own. People to groups as the center, emphasizing the individual's appropriate place in groups and appropriate way of life. By this thinking, the Chinese culture is generally considered "positive face" features, or we can say that Chinese culture focus on the "related" face-saving strategy of politeness. The American culture more emphasis on "liberal " and "individual " subject to the impact of this concept, American culture tends to prefer "independent" face courtesy policy, focusing on "negative face."This article also through the "Request Policy" in the form of a questionnaire survey of Chinese and Western students in a "face threats " in the context of pragmatic strategies. Through comparative analysis, and the combination of "face" differences, found some "face" culture and Pragmatic Strategies relevance. English-speaking learners the choice of request strategy appears to have been their mother tongue and culture, so understanding the West "face" of cultural differences can help learners appropriate use of such pragmatic strategy to improve the ability of Chinese to obtain the success of cross-cultural communication. |
