The Nature Of Mass Culture, The Role And Construction Strategy

The vitality of theoratical research lies in its concerning and guiding the present life. As a remarkable cultural phenomenon, popular culture has widely infiltrated into the life of average person since China has undertaken the policies of reform and opening to the outside world. If popular culture has not been paid enough attention to, it will be difficult to estimate accurately the general situation of the contemporary Chinese cultural development, and more difficult to prodict rationally the future trend of culture development.The paper roots popular culture in the cultural philosophy. Having its standpoints planted on the ground of the contemporary Chinese popular culture, the paper reveals the main influence of popular culture on constructing typical Chinese socialist culture, and also shows readers a tentative construction strategy, Which is based on the knowledge of the western popular culture and on the analysis of the essence of the Chinese popular culture at present stage.The paper includes three parts: I. The essence of popular culture. Focusing on the social historical background of the creation and development of popular culture, this part expounds the basic differences between popular culture with typical style Chinese and that in the western languages, The main framework of the contemporary Chinese popular culture has been established, i.e. the popularity of its recipients, the practicality of its functions, the commercialization of its operation, its recreational activities, and so forth. II. The function of the popular culture. This part reveals the main influence of popular culture on the contemporary Chinese political economy. It determines that popular culture speeds up the pluralism process of Chinese culture; it determines the principal part of popular culture in enlarging cultural radiation and in realizing cultural joint activities; it determines that the essence of the contemporary Chinese popular culture agrees with the socialist spiritual civilization. III. The construction strategy of popular culture. The social foundation of popular culture determines the main approaches, to establishing popular culture, such as learning about the processing direction of the advanced culture, carrying and spreading the contents of the advanced culture, promoting humanity of popular culture, regulating the popular culture market through executive and legal measures, and constructing popular culture on the basis of practices and characteristics of the popular daily life.