The Female Symbol In The Calendar

Because of special political and economic environment, Modern Shanghai has become the modern cities with fast-developing commodity economy of China , and even the Southeast Asia. The Cards of months is the trade company, in order to propagate the products better during the period of the Republic of China, Poster presented to consumers, putting up already has a function which is consulted date at home , can also do propaganda for the trade company for a long time. The Cards of months advertisement propagate as one mainstream during the period of the Republic of China means sweep Shanghai , Tianjin , Beijing , Hong Kong , even country in Southeast Asia once. On what it can really be called in the modern China's advertising history is a wonderful work..The essay has caught a main characteristic of advertisement of the Cards of months , use the symbols of women of the fashion as the spokesman of the goods, the meaning after the view of Semiology is started with and analysed and hidden in women's image body. In today's advertising, women are still a main image material of the advertisement, just, compared with the advertisement of the Cards of months , women of today image makes more progress in the meaning . As reflect women image commercialized Cards of months poster deep change , woman of social status at the same time for the first time, mixing the idea towomen that the feudal society remains again, it is one kind of such a contradiction ideas that are mixed in the poster of the Cards of months o The advertisement of the Cards of months absorbs the skill and technique of the midwest, create a kind of unique skill and technique --Wipe the pen aquarelle 0 Women who mould out image is soft and graceful , magnificent , the skin demonstrates a kind of transparent three-dimensional sense, receive people's popular welcome at that timeo Gentle image , women of lieutenant general , is it analysed and summarized enlightenment of advertisement in today from it to construct to solve o...