Aesthetic Vision Of The Experience Economy

After the agricultural economy, industrial economy and service economy, as a new form of economy, experience economy is booming gradually. Compared with the former economic states, whose value provision is product, commodity and service, the value provision of the forthcoming experience economy is experience. The commodity is visible and service is invisible, while the experience is unforgettable. Having existed for a very long time, economic value of experience is becoming more and more striking nowadays, of which there are deep economic and cultural backgrounds.Experience is a kind of special value provision. The value, which it creates, derives from individual inner response, and the creation is a kind of truly free, individual aesthetic creation. Therefore, from aesthetic perspective, the essay adopts the research methods of putting theories into practice, the integration of systematic analysis and materialistic dialectic, and analyzes the experience's value generation, transformation, realization and so forth, and systematically investigates the whole process of the experience economy's origin, creation, assessment, criticism and reconstruction so that better interprets its value, meaning and the whole process of evolution. The essay falls into fours parts:Chapter one: The generating mechanism of experience economyThis part mainly explores the value generation of experience and the origin of experience economy. From a series of economic and cultural phenomena and on the basis of analysis of the economic and cultural backgrounds which give rise to the experience economy, the author further points out the deep meaning of the experience as a kind of value provision. On the basis of the above analysis, the author also analyses the inevitability and possibilities of the integration of experience and economy.Chapter two: The creating mechanism of experience economyAs the core of this essay, this chapter mainly explains how the experience economy functions in the operation of enterprise. On the basis of the analysis of the meaning, features and types of experience in the experience economy, the author gets the conclusion that experience activity is a mutual process of bi-directional construction of internalized construction and externalized construction of participants. According to the conclusion, the author deduces and designs creating mechanism and operating frame of the experience economy, which is enterprise-dominated and can adapt the change of competitive environment of the market.Chapter three: The value realization and assessment of experience economyThe essay indicates that experience is a kind of value carrier while the experience economy is a form of economy, which operates the customers as nuclear value resource and orients it to customers. On the one hand, this part indicates that we must understand the value realization of the experience economy dynamically, systematically and roundly by the analysis of the content and the form of the experience as a kind of value carrier; on the other hand, it offers mechanism and methods of value assessment of experience and reveals the relationship of assessment and realization of value by the grasp of value as a type of relation attribute.Chapter four: The expansion of experience value and its current plightAs the development, appraisal, criticism and reconstruction, on the one hand, this part foreshows the coming of the experience society by the analysis of the expansion of experience value, and further generalizes the basic features of the experience society; on the other hand, it reveals the contradiction and the plight in the process of current experience economy, and shows the urgent problems which must be solved in the future.