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Art Theaters In China's Dilemma And Outlet

Posted on:2008-02-25Degree:MasterType:Thesis
Country:ChinaCandidate:M Z WangFull Text:PDF
GTID:2205360215499997Subject:Radio and Television Arts
Abstract/Summary:PDF Full Text Request
Cinema line systems play an important role in the whole reform of Chinese film market, commercial-film line business booming. But under attacks of commercial films and other unfavorable economic factors, low-cost art films are meeting impacts of box office suffered setbacks and lack of universal value.By case of analysis and comparison, it has confirmed the deep root in these troubles with low-cost art films:Cinema line systems were too fragility, and leading itself to the unreasonable distribution. To improve the existing cinemas line systems, the papers were called for the establishment of the art-film line parallel with the existing commercial-film lines. Mainly in commercial-film line, supplement in art-film line, the new systems seek to maximize the value of art and commercial transformation.In ahead of helping low-cost art films, the domestic ex-art-film line was faced to their own growing perplexity by the same time. The ex-art-film line initial over and overthrow, continued to engage in self-criticism and self-reflection, try attempt to find a balance between commercial and artistic way. The final part of the papers try to finish the data collection and research on those overseas art-film lines, build and analysis the workable operation mode, and to provide the answers to art-film lines in its difficulties and developments in China.
Keywords/Search Tags:Art-film line, Art film, Brand Marketing, Audience analysis, Cultural Foundation
PDF Full Text Request
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