Face Maintain Language Policy And Change Trend Of China And The West

Great importance is attached to the "face" and various "face saving strategies" are adapted both in China and the western countries. The positive politeness strategy and negative politeness strategy put forward by Brown and Levinson generalize all the "face saving strategies". As the polite speech is used to save face, certain "face saving strategy" is chosen in accordance to the politeness principle of Leech or the politeness tactics of Guyueguo.The cultural factors greatly affect the choosing of "face saving strategies". By comparing the choosing of the "face saving strategies" in different periods both in China and western countries, the choosing of "face saving strategies" is becoming increasingly the same which to some extent represents the cultural melting caused by the economic globalization.