Book Design Cultural Choice And Innovation

The creation of the character promoted the book's appearance. From the inscription on bones and tortoise shells to the book which takes paper as material as well as an e-book which diffuse on the internet, the developing and changing of books shows the heritage of human culture spirit and the development background of society history.After the World War II, the development of technology led to the information technology revolution. After the Cold War, changes in political pattern further promoted the science and technology in application to people's work and life. And now, because of popularization of internet and the standardization of operating system and working progress, we have the worldwide platform of transmitting working knowledge and knowledge capital freely. These bring the unparalleled freedom to our works, especially to the work relies on intelligence.However, the information in the internet platform certainly not always correct, and the internet cannot correct error itself. And the speed of artificial error correction is inferior to the speed of wrong information diffusion. Books have the obvious ascendancy in avoiding error. After the worldwide application of internet, book as one kind of materialized information carrier, people began to place more emphasis on the book's function of the information diffusion. The development of book's other value except as information media has raised a new topic for book designingAs a result of the political pattern transformation and the free transmission of the information, "the world's arena become flatness now", the influence of the present information revolution can affect many sides, such as the innovation manner, women's status, education, the expression form of religious and artistic, scientific research and so on. In every domain, the penetration of the western culture is extremely deep. As the carrier of the cultural spirit, the book bears the burden of molding and reconstructing the culture, therefore it is very important to manifest and carry forward the Chinese culture spirit in the book design.