The Guoxue Spread In The Opinion Of The Value-oriented Research

At present, Confucianism Fever has become an inevitable educational problem and the hotspot of society. The mass media took a variety of forms to spark off a craze for the dissemination of Chinese Confucianism. However, researches viewing Confucianism Fever from the angle of media studies is very scarce. Therefore, this paper attempts to start with the value orientation for public opinions in the dissemination of Confucianism, reflect on the phenomenon of Confucianism Fever, consider the current situation and problems of the value orientation in Confucianism dissemination, analyse the value characteristics of the current public opinion environment, and seek new channels for optimizing the value orientation for public opinions in the dissemination of Confucianism.The value orientation for public opinions plays an important role in the dissemination of Confucianism. Correct guidance helps to enhance national cohesion, stimulate people to foster correct outlook on values, as well as set up socialist concept of honor and disgrace. However, presently, there has been no shortage of distorting the spirit of Chinese Confucianism learning, nationalism, conservatism and so on, and some people even take advantage of the dissemination to pursue self-interests, moreover, it is highly publicized by some media. All of these are pressing concerns of the public.With the deepening of Reform and Opening up, especially after the transition from a planned economy to a market economy, many changes have taken place in people's life style, behavior and values compared with those of 1980s. The values of audience displays a multivariant tendency, subjectivity of value evaluation and utility tendency is shown especially day by day, and value assessment system of audience is becoming more and more complex.Faced with the existed problems in the disseeminatism of Confucianism and value characteristics of current public opinion environment, what should we do to guide and promote our Confucianism disseeminatism? Chinese Confucianism Learning seek to undertake a honored mission to promote socialist humanistic spirit, coherence strength, and perpetuate our Chinese civilization. Therefore, in the the disseeminatism of Confucianism, we should well handle the relationship between social effects and economic returns, philistinism and earthliness , and beware to only cater for the audience. Only in this way is it possible to promote the development of Confucianism disseminatism in a healthy and favorable direction.