Confidence Of The Chinese Packaging Design

With the rapid development of cultural industry, the number of the enterprise of producing cultural goods is growing larger and larger in the area of packing design. Meanwhile the industry of packing design steps into a new stage along with the growth of market economy and the increase of economic globalization. So it is worth researching to how to understand deeply and apply the elements of Chinese traditional cultural and how to improve our competitive strength of the commodity packing design.The style of design is diversified in the modern design, which is the diversified demand to the development of modern design at the economic globalization pattern. Packing design, which melt the nationality and the modern time, is manifestation form and physical carrier. The competition of 21st Century design is the fight of design show of national culture. The paper discusses the legend, development and innovation of traditional cultural graph elements in the modern design. By the rational thinking, the objectives of the paper are analyzing the appearances and features in the packing design development, how to improve the modern packing design organization and national traditional culture, how to fill with confidence to show our local spirit and unique national culture to other culture areas and gaining the approval in the furious market competition.