Adjust The Orientation Of The Influencing Factors And Regulatory Match The Impact Of The Persuasive Effect

In this years, regulatory focus and regulatory fit is one of the new view in self-regulation, there is more and more attention about it in motivation and decision-making domain. Our research try to discuss which affect the forming of people's self-regulatory focus, how the regulatory fit, which brought by regulatory focus and message's result focus, affect the persuasion about health message and latter actions about health. Concretely, our research contain four study: 1. emending the regulatory focus questionnaire renewedly; 2. the connection among people's regulatory focus, temperament and the manner of parents' breeding; 3. review the regulatory fit effect priming by regulatory focus with people selves and the message result frame; 4. review regulatory fit effect between regulatory focus priming by message clue and the message result frame.In study one, we test 187 undergraduates used the Regulatory Focus Questionnaire and Achievement Motivation Scale, results show the Regulatory Focus Questionnaire has a good reliability and validity with Chinese testee. In study two, 140 junior high school students completed a set of scales such as the Regulatory Focus Questionnaire, Perceptions of Parents Scales and the BIS and BAS Questionnaire, the data was dealed with the correlation analyse and multi-regression analysis. The results show people's regulatory focus was affected by temperament and parents' breeding manner. Promotion self-regulation is connected with behavioral inhibition system. The stronger the BIS it is, the more promotion tendency they are. And prevention self-regulation is connected with behavioral approach system and mother autonomy support. The stronger the BAS and the lower the mother autonomy support it is, the more prevention tendency they are. In study three, we test 120 undergraduate to exam the regulatory fit effect priming by regulatory focus with people selves and the result focus about message, the data was dealed with 2×2 MANOVA analysis, results show that A notable alternate effect between regulatory focus and message result frame in message appraise, negative emotion experience happened. In study four, we also test 120 undergraduate to exam the regulatory fit effect between regulatory focus priming by message clue and the message result frame, the data was dealed with 2×2×2 MANOVA analysis, results show that A notable alternate effect between regulatory focus and message result frame in message appraise, exploring motivation happened. Otherwise, the results also show that the happening of the regulatory fit effect is restricted by the time of the message processing. The fewer time to process messages, the easier the regulatory fit effect appeared.