Traditional Graphic Heritage And Modern Logo Design

The Western design ideological trend influence, the student is pursued the spot, the line, the surface, body's division and the combination constantly in the symbol design process, some designs pursue the shape merely remarkable and the splendor, the pursue fashion, but regarding expresses in the enterprise idea to let the human feel without substance, far fetched. Although such design the modern feeling, the information feeling, the commercial feeling will be quite strong, but many have let the human feel the enterprise will lack China's cultural flavor and the national foundation, will become a mere formality the feeling merely, will lack intrinsic makings US.in view of this kind of present situation, the designers feels urgently the interest to the Chinese tradition's graph. Many literacy's enterprises have made the transformation in the symbol to the traditional graph, the union time characteristic application in the symbol, causes the sign to propagandize enterprise's image to add lustre and color.This article obtains from the Chinese tradition graph's history, the analysis former graph's evolution rule, key carries on the analysis from the graph shape and righteousness, pointed out that inherits direction which and develops. And take graphs and so on dragon, phoenix carries on the explanation as the example. The design ideological trend which and China's traditional graph symbolized the modern age unifies, enables the Chinese tradition graph to inherit, can take its essence truly, abandons the dregs, deducts the colorful performance way, is responsibility which our modern designer needs to take on.In addition, but also pointed out that introduces in the symbol design the traditional graph, regarding the dissemination traditional culture, brings honor to the national spirit, the enhancement enterprise connotation, enhances the product fine reputation, propagandizes the Chinese characteristic product in the international market to have many profits.