From The Mold Due To A Theoretical Point Of View Russian Slogan

Memetics is a newly developed theory concerning Information Transmission and cultural evolutionism, which is beginning to become an unattached subject. The concept Memetics? is firstly proposed in the work《The Selfish Gene》, which is written by the biologist of Oxford Richard Dawkins in 1976. It is regarded as a replicator of culture that is a basic unit in cultural evolutionism, similar to the gene of genetics. While Memetics focuses on the theory of meme, which is a new theory to explain the law of cultural evolutionism based on Darwin Evolutionism. The relations between things can be explained from the point of Horizontal and vertical view, and the law of inheritance of culture and cultural evolutionism can also be interpreted. The core concept of Memetics is meme, while the key concept of meme is imitation. Meme is copied, spreaded and developed by imitation. Memetics, as a new theory of cultural evolutionism, can reveal the law of language development, especially advertising language. Advertising campaign is also an activity of culture propagation, which has a natural relation with meme. In this paper, we attempt to analyse the language of Russian advertisement based on Memetics and try to find the source of Russian advertisement and the law of application.This thesis is divided into five parts, the preface, three chapters, and conclusion, and the main contents are as following:The introduction mainly introduces the concept of meme and Memetics, the research object and the aims, and points out the methods, grounds and the significance of the study.In the first chapter, the meme concept, the origin of Memetics and its development and Research Situation are presented.In the second chapter, the relation between language and meme is expatiated, thus the concept of advertisement language is drawed. So we analyse the relation between advertisement language and Memetics.In the third chapter, the classification of advertisement language meme and source are investigated and proved carefully by listing lots of cases, and we reveal the methods and laws of Memetics in Russian advertisement. In the second place, meme traits are brief introduced in the language of Russian advertisement in terms of lexical, grammatical and rhetoric dimensions, which is the important content of this paper.The end in the text summarizes the main points in this paper and make a further discussion of meaning of studying the Russian advertisement Memetics.