Beijing Olympics Tv Coverage Of Traditional Chinese Culture, Propagation Studies

Olympic Games used to be a sports event. Olympic sports and culture is based on the spread of the Olympic sports a cross-cultural communication. In recent decades, the crowd outside the sports sector, the industry, they have participated in Olympic cultural transmission force in years, with frequent opportunities for the non-Olympic sports and cultural transmission. Beijing 2008 Olympic Games, to show the traditional Chinese culture and the Olympic cultural exchange and integration landscape. Whether the torch relay, opening/closing ceremonies, or sports events, are deeply left a distinct imprint of Chinese traditional culture. At this Olympic Games, the Chinese nation's fine cultural traditions has been a perfect interpretation, and effective dissemination.Throughout the Olympic Games, its biggest attraction is fierce sports competition, which will make the audience through the television coverage of the game to witness the real scene, so that the audience enjoy the Earned dripping audio-visual impression that the other media reports are not available. Therefore, we can see, the modern Olympics the spread of culture in different areas, by the television as the main carrier. Beijing 2008 Olympic Games in the television media has become the traditional Chinese culture to the mainstream form of communication. So, for the 2008 Beijing Olympic Games conducted by Chinese and foreign TV media in dissemination of traditional Chinese culture would have a high research value.So, the author first outlines the traditional Chinese culture in the Beijing 2008 Olympic Games in the spread of Pairs of Chinese traditional culture and the characteristics of four statements, and analysis of Chinese traditional culture and the dialectical unity of the Olympic culture; by analyzing the domestic and foreign participation in the Beijing 2008 Olympic Games in mainstream TV media, draw a single and integrated two kinds of cultural transmission of programming patterns. Secondly, the author of the Olympic television coverage in the Chinese culture to sort out communication strategies, exploring the dissemination of the main lines:The spread of the emphasis on traditional Chinese culture and Olympic Culture interactive communication, and the image of the big country theme, make extensive use of creativity in order to spur cultural transmission, through their regular programming compatible with the large-scale activities to focus on displaying and random display combined. And then the Olympic television coverage of this in the spread of Chinese culture and make sure that the Chinese people to enhance self-confidence and cohesion, and for large events to provide television coverage of the experience of cultural transmission and improve China's international image, strengthen the traditional Chinese the consciousness of cultural transmission.2008 Beijing Olympic Games, television coverage of the spread of Chinese culture's contribution should be affirmed, but still from the host country culture and the Olympic Spirit and balanced reporting, leveraging of public signals, cross-media communication, cross-cultural PR 4 aspect of taking steps to enhance the dissemination of culture.2008 Beijing Olympic Games is not just the wealthy world sports feast, or to the global audience to the Chinese traditional culture of self-dazzling stage show.2008 Olympic television coverage is different from previous Olympic Games present a more distinctive features of national culture. To achieve the maximum effect of the spread of the Olympic Games has also become a large-scale events in the future vector-borne demonstration.