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Hebei New Austrian Group Of Super-absorbent Resin (ssap) Distribution Strategy

Posted on:2001-05-13Degree:MasterType:Thesis
Country:ChinaCandidate:F YunFull Text:PDF
GTID:2206360002450173Subject:Technical Economics and Management
Abstract/Summary:PDF Full Text Request
Fertilizer, pesticide,water conservation material are caHed "the theremain factors" for agriculture by many developed countries. But to ourcountry,water conservation material is still a new thing.Soil erosion andlack of water resource are two serious problems for China. So waterconservation material must do some thing to help us green our country.Xinao Corp. wants to turn a new high-technology——Super-speed SuperAbsorbing Polymer (SSAP) into commodity,which were manufactured by aprofessor from Beijing University It is a significant plan to improve ourenvironment and develop our national economy.The paper give the marketing channel and the corresponding measureof Xinao Corp., with the internal and external conditions of which havingbeen given a great attention on the basis of comprehensively absorbing theknowledge and results from many branches of science, such as marketing,management science, operational research,engineering economics,valueengineering etc. The paper also provihe 5Cs strategy to help formulatedistribute strategy. Expound the variable of each "C" and the differentrequest of them by different distribute objective. At last, the paper establisha new method to evaluate the efficiency of the distribute work use valueengineering.
Keywords/Search Tags:High-technology, Marketing channel, Super-speed Super Absorbing Polymer
PDF Full Text Request
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