Fulin Group In The Western Development Strategy For Enterprise Development,

Sichuan Fulin Enterprise Group Co.,Ltd.(hereinafterreferred to as Fulin Group)is a large multi-industries modernizedpeople-run enterprise,established in Dec,l995,it is among the 37 ofSichuan Province and 18 of Mianyang City's enlarged enterprise.Thetotal assets is RMB ￥0.l2 million. In l999,the Group Co.reacheda RMB ￥ 33 thousand sales income and reached a RMB ￥3.4thousand profit and tax. The total assets is placed on the 3rd ofMianyang. In the face of the historical opportunity-the CentreGovernment made out the policy "Carrying out the WestDevelopment energetically",being a western enterprise,how to graspthe opportunity and furtherly materize a high-speed growth,Fulinbecomes the focus of all circles. The article goes further into how tochoose, how to carry out the development strategies for Fulin Groupunder the circumstance. It is diveded into six parts and the details ofeach part are as follows:Part I A basic introduction to development course,industry constitution, operation system, management mode andenterprise culture. The part also makes an analysis of some maincurreut problems.Part Ⅱ Analyzes the external conditions for FulinGroup's formulating new development strategies. An enterprisedemands exist and development,it must make a careful analysis forconditions.Making full use of the opportunity of the changingenvironment,and also avoiding the threat of such environment mustwork out accurate development strateg. At present,Fulin Groupfaces such external environment-opportunity andchallenge.Energetic west development,strategic adjustment tostate-owned economic construction restrictions and restricted zoneof people-run enterprise is getting less and less,even till passingaway,the lowerdemand for people-run enterprise listing,the openingof financing sources and so on,the all brings about historialopportunity to Fulin Group's Development.In the meantime,with theapproaching of joining in WTO,Fulin Group shall meet with crucialchallenge.It will force Fulin Group analyse seriously, formulatestrategies/methods accordingly.Part 3 Analyzes the internal envoirnment of Fulin,andalso for the Group's advantages and inferiority.FuIin Group hasbundance capital,flexible system,goodwill market and famousfame,the products have much more compctitive strength.Being the37 of Sichuan Province and the 18 of Mianyang City enlargedenterPrise,Fulin is braced by government's policy.But on the otherhand,it also has ambiguous strategy and blind industry decision.Onlycompletely availting of the core competition advantages whileovercoming shortages,Fulin has full power of carrying outhigh-speed development in the course of west developmentenergetically.Part 4 Designs for the overa1l development strategies ofFulin Group under new situation,Work out a 5-year developmentstrategy target,and also analyse the existing industries andbusiness,accordingly work out relative development strategies.Inorder to achieve the strategy target, also make an explanation andanaly six for several kind of straties of new business to FulinGroup's Grouth.Part 5 Approaches the detailed practical programme ofnew development strategy.First,fOcus attention on real estatedevelopment,activate the stock caPital.Second,develop into anorganic whole,exploring commodity concret and new typeconstruction materials.Third,develop new backbone industrymakesuse of reconstructing 821 Aluminium FaCtorymarching intoelectrolysis Al manufacture industryand fOstering it into Fulin'sfuture main line.Forth,Marches into hi-techn,hi-sci field anddeve1ops biologieal medicine.Fifth,carries out caPital ooperation,strives for going pub1ic through other listing company,and opening afinancial channel fOr Fulin Group.Part 6 Analyzes some problems and questions should bepaid attention on concerned in the development of Fulin and putsforward related settlement methods.Through the implementation of...