On The Business Strategy Of Choice - A Diversified Business Strategy And Specialized Business Strategy Comparative Study

Nowadays, the world is stepping into the competitive era of globalization. the survival of enterprises is related tightly with the develop stractegics. Our country is to set up economic system of socialism, to improve modern company system, to be the number of the WTO, which made our economy keep the pace with the world, as a Chinese company stepping into the 21 century, it is important without doubt that researching the develop strategic problem is a superiority to dominate in the compile war.The company's operating strategies is the key activity to attain the company's goal, looking upon the famous cooperation's in the world, the choice of the operating strategies is either with specialization or with diversifies action. The starget's with diversification means that the company join the competition in multi-markets with at least two kinds of products. The strategies with specialization so-called is a way to compete in a main market with one kind product supported focally by the company. Growing up with specialization or diversification is question can not be avoidable during the process of development. Answers to this question changed dramatically over the last several decades.According to different stages, such as prime founding phase, small-scale phase, big-scale phase and even diversific phase, company's strategies emerges dirrerent characters and rules. In reality, many companies made mistakes.they can not resist the temptation of big profits to make big cooperation before they got market proportion. The un-related exploration without aim leads to the declined profits. In the stock market, the ST,PT companies are due to the diversification mostly.