The Definition Of Excess Returns. Evaluation Of Intangible Assets And Measurement Issues

Considering the difficulty of intangible assets appraisal with the capitalized earnings method, the paper puts forward defining and measuring problems of excess earnings of intangible assets on intangible assets appraisal. About the defining problem of excess earnings, this paper analyses the essence, the source and factor that influence the form of excess earnings of intangible assets on the basis of economic theory. About the measuring problem of excess earnings, this paper discusses the measuring problems of excess earnings of technology kinds of intangible assets, right kinds of intangible assets, and management kinds of intangible assets on the basis of systems analysis and study on the measuring methods. Further more, the paper studies the measuring problem of excess earnings of enterprise intangible as a whole.