After The Conversion Of The Beijing Research Institute Of Chemical Marketing Research

This thesis is to the marketing research of Beijing Research Institute of the Chemical Industry after transformation. This thesis regard BRICI after transformation as research object, use the relevant principle of marketing studying, technological marketing studying, high-tech product marketing studying, theory of the technological innovation, It combines BRICI marketing practice closely shift technology in BRICI, high-tech product and technological innovation three respects The marketing activity carries on the comparatively deep analysis , the formulation and marketing of establishing, marketing strategically planning of marketing view make up the choice of the tactics after researching and analyze transformation, make marketing strategy and tactics to offer for BRJCI of thoughts and methods. This thesis one regard dividing into BRICI抯 business activities as characteristic high-tech product, technology shiffing and technological innovation three pieces part , Each part has marketing , and study it with the research approach that the marketing study separately. This thesis focal point lie in: 1, The view choice of marketing; 2, The research in strategy and of tactics of marketing technology is shifted; 3, The research in strategy and of tactics of rn~rketing of high-tech product; 4, The research in strategy and of tactics of marketing of technological innovation; This thesis conclusion main: 1, BRICI should establish basic marketing view, such as strategic marketing, whole marketing, knowledge marketing, technological marketing, green marketing etc. 2, The high-tech product, technology it have their special laws, should distinguish that study. 3, The marketing after BRICI抯 transformation should be before transformation marketing is practiced on the foundation , Combine the request for transformation, carry on the strategically planning of marketing and market the decision that the tactics are made up.