China's Color Tv Industry Development

The 20 years' development of China's Color TV industry has created several firsts in China Electronic industry: increasing its productivity the fastest; changing its products the most frequently; the fiercest competition in markets and being the most concerned industry in public media. China's Color TV industry development has greatly boosted our Electronic industry development. Now the growth rate of China's Color TV industry is starting to slow, and its contribution to GDP is lower than before.But, China's Color TV industry will still play an important role in the growth of GDP in future, because: 1) the demand in city and rural markets will still keep steady increase in a few years. 2) Color TV industry is a labor intensive industry, and its development is very helpful to releasing the employment pressure in our country. 3) the upgrade of Color TV to Digital TV will greatly boost the whole Electronic industry development. As indications of this, China's Color TV industry is inevitable to obtain its growth as a result of the market discipline, whether people like it or not. So, it is very important to study the development of China's Color TV industry.We could classify the research literature available about Color TV industry into three kinds. One studies the industry from the investor's angle, which pays its attention to the grow-up and the future value of the industry, the purpose of which is to provide investment advice on the industry or the enterprises in it. Another studies the industry from companies' angle, through analyzing the demand and supply of the Color TV market and the developing trend in it, which puts forward some proposals to the managers of the enterprises. The third studies the industry from the government's angle, which pays more attention to the industrial organizational structure, as a result, it puts forward industrial organizational polices to those polices makers. But this paper's angle is an economic scholar who accepts the market economic discipline. The development of the Color TV market has its own inner economic discipline, and this discipline determines the behavior tendency of the government and enterprises. So the purpose of this thesis is to discover the inner discipline of Color TV market, through analyzing the industrial organizational structure and the industrial developing trend, looking for problems,gaps and direction in the industry development, and then puts forward some pertinent polices and proposals to the government and enterprises.Focus this train of thoughts, this paper adopts the method of "status quo—trend—problems and solutions", which will be found in many papers. In "status quo", the paper uses the method of industrial organizational economics, through collecting and analyzing some chief elements in market structure and market behavior, and then gets a well knowledge on the Color TV industry development. In "trend", this paper mainly analyzes the demand of the world Color TV market,the technology and the working characteristics of some huge Color TV enterprises in the world. The third part "problems and solutions" sums up the problems found in the former two parts, and also puts forward some pertinent suggestion. The suggestion tightly centers on the former problems, and does not include all the elements which a research on industry development should have involved. The paper is divided up into three chapters.Chapter One analyzes the status-quo of China's Color TV industry. Section One looks back the history of Color TV industry. Section Two analyzes the demand and supply of the market. And Section Three is the keystone of this thesis, studying the competition in China's Color TV industry. From these studies, the thesis gets some problems and possible solutions to them, which is a foreshadowing of the third chapter of the thesis. Section Four discusses the effect on Color TV industry by the behavior of government. Through this discuss, we can clearly see the transfer of the government's function. Section Five is a research on th...