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On The Shanghai Ocean Shipping Agency, Marketing Strategy Under The New Situation

Posted on:2002-06-19Degree:MasterType:Thesis
Country:ChinaCandidate:Z F XuFull Text:PDF
GTID:2206360032456712Subject:MBA
Abstract/Summary:PDF Full Text Request
China is going to join the WTO soon, and PENAVICO SHANGHAI will face new competitions.it is imperative that PENAVICO SHANGHAI should develop as soon as possible its own marketing system.General introduction of shipping agency is made firstly including the characteristics of shipping agency as a whole and the development and present situation of shipping agency industry of china. Knowing these helps PENAVICO SHANGHAI to learn more about the environment she is in and to make right strategies.Then it is introduced that the situation PENAVICO SHANGHAI will face after china抯 joining in the WTO and importance that PENAVICO SHANGHAI should establish practical marketing system. The shipping agency industry will be opened to foreign funds soon and thus PENAVICO SHANGHAI will have more powerful competitors than ever. A detailed analysis of the external marketing environment of PENAVICO SHANGHAI helps to know the opportunities and threats, and an analysis of the internal marketing environment will let PENAVICO SHANGHAI learn its own strength and weakness, that is quite helpful for PENAVICO SHANGHAI to make marketing strategies.Redesigning of overdue operating system is very important for PENAVICO SHANGHAI to carry out the new marketing strategies effectively. One suggestion is made to the redesigning of the business operating system.Choosing the right target markets is of great importance to make marketing strategies.there are a lot of ways to divide the shipping agency market into some sub?markets from which the target markets could be selected. Suggestions are also given2in the paper as to the selection of target markets for PENAVICO SHANGHAI. Lastly product/pricing/promotion strategies are mentioned taking intoVconsideration of PENAVICO SHANGHAI抯 own situations.XU ZHI FENGDirected by:li han shou...
Keywords/Search Tags:new situation, marketing
PDF Full Text Request
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