In thes thesis, the aUthor generalizes the legal concePton and historyof commercial agency, and exPatiates the oPerating pthern ofcommercial agency system, then makes a syStematic exPosition on theeconondc theories, systendc advantaes and cost control of it. TheemPhasis of Ans thesis is the comParative analysis on the confiict andhannulous between commercial agency and cybermarkeing on thebasis of the theoretica discussion arid actUal situation. Then, thes thesismakes a thorough Study on What the commercial agency should dofacing the irnPact of the cyberinarketing. Here cornmercial agents areclassified into the large-scale agents and the small-scale agents. msthesis considers that the large-scale agents should establish networksystem with enterprises or become into agents wodrig on line. Whilethe small-scale aged have to change their business into specialdelivery or professional service. |