Shonan Tobacco Group Strategic Adjustment

With the deepening adjustment of the tobacco industry structure and China's entry to WTO, the market competition of Chinese tobacco industry will become more drastic. Facing the changing environments, the ways Xiangnan tobacco Corp. should take to get out of the troubles and realize the redevelopment is becoming the most important thing of the enterprise.Through reasonable analysis of the developing condition of tobacco industry and operation strategy of Xiangnan tobacco Corp., the author aims to find a suitable operation strategy for Xiangnan tobacco Corp. The author analyses the developing situation influential factors, trend and problems between global and Chinese tobacco industry, on this basis, he give a profound analysis to the present operation strategy and existing problems, as a result, he points out the necessity for Xiangnan tobacco Corp to modulate operation strategy and to implement diversification strategy. As a diversification choice, he suggest Xiangnan tobacco Corp depend on tobacco industry as a mains support to develop related business and try to play an active role in a long run.