Several Major Issues In The Planning Of Online Advertising

This paper studies the main problems of the Internet advertising planning, which are the keys to a successful Internet advertisement. It suininaiiz.es some practical experience and methods of China and the other countries, and used them as reference, which can benefit by web advertisers. It makes a further analysis of the main problems of the Internet advertising planning, from the information collection to the final distribution. The contents are as follows. In the intense competition conimeiial society, market investigation plays an important ? role, even to the Internet advertising. Mass and careful collection of the advertisement viewers? information and the competito?s strategy is very basic to win the success. The paper makes an exploratory application of information prompt methods in the traditional advertising to the Internet advertising and verifies its importance by cases, which will be a useful supplement to the development of the web advertising. Companies should pay attention to the application that can make the web advertisement more effective. The paper makes an overall analysis of elements which companies should consider when choose a website, and gives some suggestions to the distribution of the web advertisement by mixing the overall flow analysis and directional distribution. The case studies on some good web advettisements in chapter three may give some inspirations. ? The purpose of this paper is to help company understand and accept the Internet ?advertisements more from its practical application, so as to develop and use the Internet advertisement fully. Meanwhile, it gives some help to the website men to use their web advantages much more to meet their business. The content that need to be considered in the fast-changing China Internet are from the ? above. Things will be more complicated when take the advertising marketing and E commerce into consideration together. Through the combination of the common problems in the Internet advertising and the situation which can be reached, I hope this dissertation provide some useful reference to the companies who plan to involve the Internet advertising...