| For quite a long period, in our country, there is big difference in investment projects feasibility argumentation, implement of project construction and project's operation results. The existence of this difference is partly because they are lack of estimation of the change in investment environment, and partly because there is limitation in projects themselves. Therefore, modification is needed in the projects implement process, otherwise, according to changed situation, it is needed to carry on the second stage of project aiming to consummate investment project and achieve expected investment goal after the completion of project construction.Authorized by Sichuan government, Chengdu Wildlife World began to construct at 1998. It had finished the first stage of the project at the end of 2001 and opened formally. The construction and opening of Chengdu Wildlife World has enriched the travel resource, widened the traveling market and developed the tourism of our province. However, due to the change of market situation and factors of internal operation management and software and hardware establishment etc., it's operation situation is not very pleasant after its opening. This thesis introduces the general situation of the project and gives a deep and detailed anatomy on the project's market situation and management problems. Also, it gives a deep argumentation on how to optimize environment, improve management and future development strategy etc., Furthermore, it gives an abundant argumentation on the content and feasibility of the second stage of project.This thesis has 4 parts:The first part is brief introduction to the project and the first stage of the project. This part gives an overall and systematical introduction mainlyon the creation of the project and the basic situation of the first stage of the project (including construction content, construction condition, policy condition, project construction situation, etc.).The second part analyses the market situation and managing problems. This part is one of the key contents of this thesis. Based on objective evaluation of the current situation on management of Chengdu Wildlife World, it deeply analyses the market competition situation and management problems of Chengdu Wildlife World. In the field of market situation, It points out 2 major competitors of Chengdu Wildlife World: Bifengxia Wildlife World and Chongqing Wildlife World, and objectively analyses the advantages and disadvantages of Chengdu Wildlife World compared with above competitors. In the field of management, It points out the following problems of Chengdu Wildlife World: Number one is marketing channel problem, for it hasn't built clasping partnership with relevant travel agencies so far; Number two is market exploitation problem, for it only depends on Chengdu city's traveler resource, and it's development to exterior market surrounding Chengdu city is lack of depth and relevant measures; Number three is the problem of developing the management project, for the performance projects are simple and it becomes a restriction of expanding market share. Number four is interior establishment and product problems, mainly on development of lodge and transportation conditions, and construction of natural environment and entironment.The third part is thought of developing Chengdu Wildlife World. Aiming at the market challenge and management problems faced by Chengdu Wildlife World, this part discusses strategic thought of developing Chengdu Wildlife World. Including: ⑴increase client group and expand object market, by means of increasing investment and improving construction of matching establishment; ⑵cater for the travelers' preference to zoology travel, strengthen construction ofentironment, and give prominence to animal theme; ⑶quicken the second stage of the project; expand and consummate software and hardware establishment, and exploitation and construction of environment.The forth part is feasibility analysis for the second stage of the project of Chengd... |
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