| The economy, high efficiency about maritime container liner is well known by people. In the past decade, there have been average 25% growth on international container liner each year in china. It can be expected that the increate will be hold in the future. But mentioning the civil container carrying, it has a obvious growth merely in recent several years.According to the development of economic in inshore area, the domestic trades have been becoming active. Cargo such as electrical appliance, ornament materials, daily necessaries, furniture, beverage needed a better transportation than before. Container liner has the ability to meet this demand.1997 in china the through put of civil container transportation was 200,000 TEU. And in 1998, 13 container vessels from 7 enterprises were put into these lines. At the end of 1998, the number of through put reached at 650,000 TEU. Compared by the numbers in 1997, the through put and the freight volume were separately 330% & 376%. In 1998 , there had been 10 enterprises in the market of civil container transportation. Prime construction of courses had started to be established. That is a net like 'T' which north from dalian, south to haikou, and with the center of shanghai contacting the inshore area and the yangzi river area. At the end of 2000, civil container through put was beyond 3,000,OOOTEU. The number of 2001 was 3,700,000TEU. The amazing speed of development had been concerned by lots of shipping enterprise.Many shipping enterprises had got a good reward from this kind of development. Meanwhile, in the world market of international container liners was not so prosperous as before, civil container transportation got more concern. As a great number of vessels were put into this market, as the result there are keen competition, sometimes unfair competition in the market.Several opinions on the development of the market were be brought up as below 1. price competition. Stronger enterprise absorb as much as freight by lower price till other competitor can't remain their business.2. Establishing a liners association, control the freight price within a reasonable limits.3. Claiming a relative legislation from the authorities to prevent the market from malignant competition.But recently we've regretfully found, those above weren't the good ways. To exist from the keen competition, as a civil shipping enterprise, she have to recreate herself to meet the demand of supply chain or to say, the logistics.The concept of logistics originated from U.S. developed countries had been made a great progress on logistics. And a well developed market was been established. But the situation in china was different. But on the otherside, it can be expected that logistics will make a great progress in the coming future.Recreating will produce several good results like below:1. holding those customers of long standing, getting new customers.2. Gaining a new point to increase the profit. In one word, now there is a excessive capacity of vessel in this market. With the keen competition, less space was remained for the vessel teams to get more profit. Sometimes trunk teams will earn even much more than vessels. We have to recognize this fact.3. To advance the ability of good management.4. Helpful to make a close connection with market5. Doing better at making a union with the other relative enterprisesBut how to make this recreating? Here some suggestions will be taken forward as below:1. Paying more attention on marketing information. No one would neglect the importance of marketing information. But there are still lots of problems at how to get information properly, how to deal information efficiently and so on.2. Make fully use of any resource which we own now.3. Well knowing the theorem of logistics, and put some technique into practice4. Establishing a applicable information system5. Have enough courage to make some changes in the framework of the existing organizationActually, duri... |
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