Analysis Of Entrepreneurs Reputation Mechanism

Reputation is an important factor that can influence people's behavior of decision, especially to the entrepreneurs who are creative managers. Reputation may inspire the entrepreneur instead of the obvious factor.In management, it is their needs of achievement and development for the entrepreneur to have good reputation, or it is from Maslow's hierarchy of needs. But in economics, scholars think that the entrepreneur who seeks the good reputation want to have long-term interest, and it is the result of long-term repeated game. Kreps and Holmstrom have demonstrate this by mathematical modelIn our country, the inspiration of the entrepreneur reputation isn't efficient, especially for the manager of state-owned corporation. There are many defects in the inspiration of reputation, such as social status, vocational reputation and the justice of the reputation inspiration. The reason may be the institution, or the thought of the people, so it isn't easy thing to build the reputation mechanism of the entrepreneur of the state-owned corporation. This needs the reformation of the appointment institution and the salary institution.In the essay, I have paid more attention to the terms about building the reputation mechanism that is based on analysis of the principle of reputation mechanism and the situation of the reputation hi our country. The terms include insurance of the long-term expectation, the building of the market of the entrepreneur, perfecting of the law system and the support of other related inspiration institution. At last, I want to find a good way to build the reputation mechanism which is suitable to our country.