Made Jeep (suvs) Competitive Environment And Opportunities For Analysis

As is known to all．the rapid development of a country's automobile industry is based on the premise that a private car consuming era comes．Up to now from 1 950s．the development of China's automobile industry has experienced 50．years'hardships and grown out of nothing．From 1 984 when the central government,for the first time,put forward the plan of developing private car industry,to the Iater incorporation of the clause that'encouraging more and more families tO buy cars',nto The 1 0}h Five-year P|an．the consumption market of Chinese private cars。before maturity,has undergone a long and hard development．In the international market,since the beginning of 1 990s．prominent automobile manufacturers,under the circumstance of slashing automobile demand．have raced to controI the market by promoting their own Ieisure cross-country vehicles．Furthermore the sale of Ieisure go．anywhere vehicles presented a good increa~,ing mOmentum．Apart frOm cars．the highlight in Chinese aMtomobile industⅣ一SUV(multi．functionaI Ieisure cross．Country vehicles) has become another dominant vehicle in Chinese home vehicles market in the recent years．Now more and more private car owners need a second car and pursue the automobiles with strong individuality．So they don't only regard a car simply as a tooIinstead of walk．but another private space as well．Car-owners'sphere of activities is wider and wider．the content of activities is richer and richer．In addition,people are increasingly eager to seek cars with unique personalities, with more human touches rather than the same pa~ern．Since some imported SUV cars Iike Benz M series multi．functional cross-country car,BMW X5 and Japanese X．trail。went on to China's market。The domestic automobile enterprises have constantly turned out SUV products of different gradesThe paper is intended to give an analysis of outer environment's significant influence and active driving force to SUV market through analyzing the relevant sociaI environment and overalI economic environment under which SUV has developed．the relative policies and measures made by the state and some localities to encourage the development of automobile industry as well as the opportunities and challenges facing Chinese automobile industry since China's entry into WTO．At the same time．the paper will use the theory of five competitive forces under the market environment to analyze the threats of potential newcomers and substitutes in the domestic market,suppliers' negotiating abilities,purchasers'negotiating abilities,the competitions among the rivals inside the industry and how to use seIfl-advantageS to expand room for development under the circumstance of particularly severe competition． In short．China's SUV market is a market with both extremely severe competitions and huge development potential．No rivals should be ignored here．Various brands have their own advantages and pursuer groups while they all have shortcomings．0pportunities and threats CO。exist．0nly those enterprises which are fuIly aware of the severe competition．and accordingly work out practical strategies as well as adopt effective marketing measures． may gain the initiative．occupy the favorable position and finally win the leading power in the competition．In the future,whether leisure automobiles prevail,or other vehicles deriving from cars enjoy high popularity,the leisurely lifestyle。as an irreversible trend。will surely have a significant influence on the domestic vehicles．...