Minmetals Steel Co., Ltd. Development Strategy And Implementation Plan

Established in Jan. 1997,Minmetals Steel Co.Ltd., the former steel import headquarter of China Minmetals Import and Export, is mainly involved in steel import and export. It is the largest steel importer in China and the negotiation platform for Sino-Japan regular steel contract.China's entering WTO brings both opportunity and challenge to M.S.'s development. In this paper I will bring forward my view in terms the company's development direction, challenge and opportunities facing and the counterpart methods, which is based on analysis upon M.S.'s company strategy, production strategy and infrastructure management, and on the observation to present domestic and foreign trade situation.The analysis starts from the company's strategies as a whole, then specifies to individual projects and products, then focuses on organizing structure, human resource, risk management and information management.Based on business theories and much data and information, the paper concludes by offering a goal for the company's general strategic development. That is to transform M.S. into a large-scale international steel trade service company, stressing on both domestic and foreign trade...