Jinniu Industrial And Commercial Enterprises, Sustainable Development Strategies | Posted on:2003-07-19 | Degree:Master | Type:Thesis | Country:China | Candidate:X Y Mu | Full Text:PDF | GTID:2206360092970691 | Subject:Business Administration | Abstract/Summary: | PDF Full Text Request | At present, each nation in the world increasingly attaches importance to the issue of sustainable development. Chinese government also has established sustainable development strategy. National test areas of sustainable development have been set up in the process of practice in carrying out sustainable development strategy. Since 1994 when Jinniu District in Chengdu City was approved by the nation as one national test area of sustainable development, Jinniu District has achieved certain preliminary effect through trying for coordinating economy, society and population, resource and environment in the whole district during several years' construction. With enforcement of West Development strategy, and in the face of situation that Chengdu City is an important economic center in the west of China and Jinniu District has continuously ranked the first for 6 years in terms of economy of districts and counties in Chengdu City that demonstrates a distinct superiority to other districts, it is necessary and urgent to cultivate capacity for later development of business enterprises in Jinniu District. However, development condition of business enterprises in Jinniu District is not superior to that of other districts so that the only way out for business enterprises in Jinniu District is to carry out sustainable development strategy.Sustainable development of business enterprises in Jinniu District is a necessary requirement of external environment. Environment not only provides conditions for existence of enterprises but also restricts existence and development of enterprises. There are some problems that are adverse to enterprises development in general environment that faces enterprises in Jinniu District. With respect to political environment, governmental policy of introducing and cultivating enterprises (especially new and high technology enterprises) does not match the needs completely; Governmental function of serving enterprises does not meet therequirements of market economy; With respect to social and culture environment, governmental management of market is accompanied with bottlenecks, disordered market and crisis of credit; With respect to technological environment, many problems face technical innovation in old industrial enterprises and innovation ability of new enterprises needs to be improved; With respect to natural environment, pollution problem is obvious, environmental quality of conjunction area between urban and rural is poor and some problems exist in river pollution abatement; Land in Jinniu District is less, stock for use of land in municipal construction is less and selectivity of distribution of industry is small. Adverse factors exist in specific environment of enterprises. Compared with competitors, enterprises (especially service industries) in Jinniu District are faced with strong competitors; Enterprises in Jinniu District lack superiority in wholeness and are difficult to form resultant force; Complementary relationship seldom exists among enterprises in Jinniu District; Industrial enterprises structure is unreasonable and regional distribution of commercial enterprises is unbalanced.Sustainable development of business enterprises in Jinniu District is an innate need of enterprises self-management. Some enterprises in Jinniu District have an inferior level of management, even some key enterprises have the problem that management does not meet the situation; Institutional reform in state-owned, urban collective industrial enterprises bristles with difficulties, and many problems exist in displacement and introduction of personnel during the reform.External environment and inner management condition of enterprises in Jinniu District and target for construction of Jinniu District determine that business enterprises in Jinniu District must adhere to the road of sustainable development. Two countermeasures can be adopted to solve the problems of sustainable development of business enterprises in Jinniu District. One countermeasure is to exert the governmental functions, to cult... | Keywords/Search Tags: | Enterprises Development, Environment, Sustainable, Marketing Management Strategy, Inner Management Strategy | PDF Full Text Request | Related items |
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