Yingkou Medium Plate Marketing Channel Construction And Management

Based upon the theory of marketing channels, the establishment and administration of the marketing channels must be emphasized in order to .deliver manufacture's products to customers at highest efficiency and lowest cost via the Mill's sales nets.A thorough investigation is made and a great amount of data and information has been collected about the Mill's competitors, customers and markets of both domestic and international to form the comprehensive analysis of the current opportunity and threat to the Mill, the mode of existing marketing channels, its administration, problems and reasons. A new mode and new administration method is put forward to solve the problems and perfect the marketing channels for Yingkou Medium Plate Mill.