Liuzhou East's Competitive Marketing Strategy Research

Based on the theory of competitive strategy of Michael E Porter, the paper gives an introduction on the present status of China Chlor-alkali Industry. The five competitive forces acted on China Chlor-alkali Industry, the evolvement trend of the industry and competitors are fully analyzed, the opportunities and the threatens given by the evolvement trend of the industry are evaluated. In view of the advantages, disadvantages and the resources possessed by Liuzhou Donghua Company, the competitive orientation position and the corresponding marketing strategies, i.e. marketing mix(including Product, Price, Place and Promotion) , Innovation of Marketing Idea and Seting Up Bilateral-benefit Marketing Relation of Co-op, CRM and Innovation of Marketing Organization are brought forward.