Beijing Exhibition Industry Situation And Development Strategy

In retrospect of the origin and development of the exhibition industry, the thesis firstly analyses the various stages of the development of the exhibition industry in terms of its form and function in different economic times, pointing out the development trends of the convention-exhibition industry both at home and abroad. It gives an introduction to the basic concepts of the convention-exhibition industry and its related supporting theories. As a new and urban smokeless industry, the convention-exhibition industry has become a booster for the development of cities and a barometer mirroring the development of the national economy with its characteristics of high efficiency and high economic growth. The convention-exhibition economy is a new economic form, whose development situation can not only influence the development of a city's economy but also play a very important part in its relevant industries such as transportation, tourism, communication, publication and catering. As a green industry with a promising future, the convention-exhibition economy explores a new development field in the service industry.In the second part of the thesis, the author goes further into the expatiation on the present situation and the developing trends of the convention-exhibition industry in China, the influence of China's entry into the WTO on the convention-exhibition industry, the present situation of Beijing's convention-exhibition industry and its existing problems. China's convention-exhibition economy has stepped into the front stage of Chinese social economical life. At the same time, the trend of China's convention-exhibition industry is presenting the characteristics of globalization, information, conglomeration, brand-recognition, professionalism, innovation, ecology-consciousness and diversification. It's inevitable that China's convention-exhibition industry will face the severe challenges after its entry into WTO. Since Beijing plays an important part in China, the author centers on the expatiation upon the present situation of Beijing's convention-exhibition industry and its existing problems.In the third part of the thesis, the author briefs on the following three aspects: the present situation and the developing trend of the international convention-exhibition industry, the present situation of the convention-exhibition industry in the developed countries and their valuable experience we should learn from as well and the influence the new economy brings about to the world convention-exhibition industry.In the last part of the thesis, the author finally studies on the measures to be taken to accelerate the development of the convention-exhibition industry in Beijing. The author sets forth the views of organizing and managing the exhibitions scientifically by adopting the world level standards, designing and constructing modern convention and exhibition centers to rational use, reforming the managerial system and cultivating and perfecting the convention-exhibition market and quickening the steps in training and fostering qualified convention and exhibition human resources, through which Beijing can achieve the strategic goal of becoming an international convention-exhibition city.