Dalian Petrochemical Development Strategy

A key factor that decide the success of a company is the company's strategy, that is whether the company chooses a scientific, reasonable and practical strategy. Company's strategy is a kind of balancing creed between the company and the ever-changing circumstance. It prescribes the direction of the company's development and carries out the general, long-term and instructional principal and scheme that should follow when the company meets with the managing problems.This paper employs the theories of relative advantage and SWOT analysis to carry out the research of the company's strategy of Dalian Petro-chemical Company. It takes the access from the circumstance analysis, combines with the concrete situation of the company's production and management after the regroup, and analyzes the adversaries, internal resources, production capability and market. Therefore, it brings out the developing, managing and function strategies by and by.During the coming 3 or 5 years, the company should base on the external circumstance analysis, combine the operating reality of itself and grasp the chance timely, so as to know what to do and what not. The company should follow closely the goal of enhance the capacity of Dalian Petro-chemical Company to 20 million tons, the capacity of WEPEC to 10 million tons, respond the Dalian government's general programming of constructing LARGE DALIAN and investing for constructing large petrochemical corporation. Thus the company can strengthen and enlarge the main business, and make use of the advantages of abutting the port and the managing experience of petrochemical industry, so as to pitch itself of being a petro-chemical industry serving company.The company's strategically guiding idea is as follows: aim to elevate the economic benefit, strive to innovate, base on internal market, exploit social market, optimize industrial structure, extrude main business, exploit and introduce new projects, realize sustainable development, construct the company into a petrochemical industry serving company which has a relatively stable market, reasonable industrial structure, strength as a whole, agile managing mechanism, good economic benefit, excellent spirit consciousness.A right strategic choice is the key of the company to level off its employees and speed its development. A correct strategic programming for the company's development can exert fully the company's core competition energy so that it can achieve success during the severe competition in market. Such strategy can not only be a action creed of the company in the future and sustain its right development, but also be a reference for other Chinese regrouped and reformed.