X Life Insurance In Chengdu Branch Of The Competitiveness Of The Enterprise Annuity Market Countermeasures

With the economy development of China and population aging , the old age pension which is mostly supported by government is being replaced by a few new ways. Certainly enterprise pension will be the important strong point. The enterprise pension market are developing fast with the push of economic .society and policy. That marker is being contend by financial enterprises. Insurance company will be the biggest winner with its mature product and perfect services .Facing such a good market , X insurance company decided its new strategy : change its work of emphasis to enterprise pension and make support in management .RD and finance. ChengDu company of X insurance company is active to respond that decision , make the competition of enterprise pension as their work emphasis. But ChengDu company of X insurance company faces many problems in this competition because of those objective difficulties and their management problems. This article writes and analyzes a few aspects of condition and problems of ChengDu company of X insurance company from external forces to internal forces based on research and experience, and analyzes the advantages and disadvantages of ChengDu company of X insurance company and their causes. It tries to find out measures to raise ChengDu company of X insurance company's management and competition ability . This paper includes four parts:Part 1. Boom of China enterprise pension market This part introduces reason of enterprise pension booming and characteristics of enterprise pension , specially about the difference between it and government pension. The new condition of enterprise pension and those forces of limition of enterprise pension development.Part2. The external competition analogy of X insurance company in enterprise pension market The part tries to analyze X insurance companies' competition performance of external forces in economy-Society. Policy. Competition condition and so on. Through those analysis, we can know company's chances and threats clear. Part3. The competition of ChengDu company of X insurance company in enterprise pension market. The part introduces main condition of ChengDu company of X insurance company and tries to analyze its competition performance of internal forces including company strategy, develop planning , RD ,finance ,organization , management(training ,human resource, controlling and marketing and so on .Through those analysis we can know companies' advantages .disadvantages clearPart4 The way to raise ChengDu company of X insurance company management and competition ability Basing those analogy , this part points out ways of how to solve management problem of ChengDu company of X insurance company and how to raise competition ability of ChengDu company of X insurance company in the market. This paper uses external and internal analogy way of strategy management to analyze ChengDu company of X insurance company's certain problems considering enterprise pension competition condition, points out measures of how to solve management problem and how to raise competition ability , so this paper is some guide to insurance company and other finance departments in enterprise pension competition.