Brand Building Strategy Of Leading Biotech Companies

Under the new situation that the knowledge economy has already risen, the trend of economic globalization is accelerated constantly. The strategy of the brand receives the attention of the Chinese enterprise day by day. However, how establish advantage brand and win competition succeeded is difficult problem in front of them. Especially as to small and medium-sized enterprise, like this. A lot of enterprises have not established the idea of brands, has not regarded establishment of the brand as the central task that the enterprise management. 'Unavoidably lead to the fact like this that the market competitiveness is weak, the life transient situation of period of the products. So, study brand establish tactics significant to of our country the developments of small and medium-sized enterprises.This text is studied to the tactics which the enterprise take in brand theory and the relevant strategic theory, marketing theory as guide, From analyzing that the current situation of market of the health products trade of our country and competition situation are started with. Analyze in depth opportunity and challenge that the leading living beings company faces in production and course of management, Then combine the reality of this company, establish schemes after making a whole set of brands, And maintained to it and management has carried on concrete analysis. According to above-mentioned to expound the fact author think establishment of the brand no things overnight, But a long-term, lasting course, Goal who brand establish not merely to raise the popularities of brand, pay close attention to and raise good reputation degree, loyal degree of brand constantly. Method who brand establish confine quality to establish not merely too, advertisement, serve, public relation are established etc, Should synthesize various kinds of methods, make the advantage of brand finally according to the reality of the enterprise. Besides, it does not mean everything is fine, must maintaining and rational use.