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Eastern Inner Mongolia Power Marketing Model And Management

Posted on:2004-08-21Degree:MasterType:Thesis
Country:ChinaCandidate:X H LiuFull Text:PDF
GTID:2206360122497395Subject:Management Science and Engineering
Abstract/Summary:PDF Full Text Request
According to research of institutional theory, developments of power industry have a system developing cycle. Appearance of values at first, legal appearance of rule then, at last manage and technological appearance of criterion. Our country implements the system reform of electric power on the basis of fully use the domestic and international system reform of electric power, Separate the plant and network, surf the Net at a competitive price progressively, adjust functions in Utilities Electric Co. at all levels and management mode. With electric power system reform deepening, existing management system is difficult to meet the needs of development in future. So it is necessary to research suitable marketing mode and electric power problem of marketing management.The eastern Inner Mongol is under developed, but electric power system reform and Development of western regions bring the new development chance. The marketing mode of electric power compared with, drawing lessons from both domestic and abroad, has confirmed the marketing mode of electric power of the eastern Inner Mongol area.Carry on pointed management to the marketing of electric power on this basis, So as to ensure the operating of electric power marketing mode. Through demand side management, by means of economic, technological, organize and consumption guiding to reduce the cost of using electricity and improve the economy of operation of power networks at the same time; Synthetically use the diversified forms of tactics of electricity price, the maximum gives play to the role of lever of the price in the limited space; Raise the engineering level of marketing management through the integration information system of marketing and administrative system and the production technology, Offer the technological guarantee for marketing of electric power ; Planning and developing manpower resources to indebt the inferior position ,Meet the needs of enterprise's long-term development.
Keywords/Search Tags:electric power market, power supply enterprise, marketing mode, marketing management
PDF Full Text Request
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