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The Shifang Ribon Machinery Co., Ltd. Development Strategy

Posted on:2004-11-17Degree:MasterType:Thesis
Country:ChinaCandidate:X F GuoFull Text:PDF
GTID:2206360122961488Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Economies of our country has entered the new growth stage already, possessed inherent requirement to develop basic industries preferentially. Railway transportation with its characteristics, such as network quality, continuity, scale intensive quality etc., binds territory and national economy organically, it has broken through the regional separation, strengthened globality of national economy and got in touch nature and become the essential condition. Comparatively speaking, the railway has the most economical radiation quality in various kinds of transport and in according with sustainable development strategy and energy supplement of the country. Even more, it can economize limited resources and elements, especially non-renewable resources and elements, the railway is the lowest transport of cost of the whole society in fact. The railway will still play an important role in the economic construction activity of our country.The excellent prospect of the railway development has formed sharp contrast with the various attached industry serving for the transportation of railway. Under the background of the railway system reformed, the industry system that previously belonged to the railway department will break away from the railway gradually, lose the policy protection of railway ministry, and moves towards the market completely. With the accession to the WTO, China will obey commitments too, opening the markets progressively. The foreign enterprise will also enter this market which used to be occupied by state-owned enterprise as a whole. The reform of the diversified investment on railway will attract the entry of the private capital equally, coming to share these few cakes with rich profit. The industrial product of the railway will face the unprecedented, fierce and cruel competition. The situation thatthe railway industrial enterprise facing with is stern, among which the Shifang Railway-helper machinery Co., Ltd (Railway-helper corporation of following abbreviation), equally cannot maintain its advantages during chaotic times.The predecessor of Railway-helper Corporation is the Shifang railway-maintaining machinery plant invested by the railway ministry, and the specialty is producing the middle and small machinery for railway maintaining. Railway-helper Corporation is the professional factory engaged in producing medium or small-sized railway-maintaining machinery, possessing abundant experience of product-maintaining and product-making, and ripe marketing network. However, with the implementation of raising speed strategy and railway electrification process, machinery has been put forward higher request on railway-maintaining. the Railway-helper corporation has already experienced open-market challenging enormously, The advantage position of the key products has been threatened greatly too. Nowadays, internal and external changes of the railway lead to the fact that competition from both internal and external environment is becoming fiercer and fiercer to raise market shares. The Railway-helper corporation must conscientiously analyze the situation and carry on the market forecast accurately in the correctly fixed position location, definite objective market, the reasonable enterprise management of one set of science formulation develops the strategy with the tactics, probably obtains enterprise stabilizes and develops. I am by way of carrying on the investigation on the spot of the enterprise, band theory I have learned together, and use Potter's five forces model & SWOT of competitive analysis. From the development history, the enterprise present situation of Railway-helper Corporation and the every aspect such as external environment as well as internal condition etc. that is faced with are analyzed. On the basis of market prediction I select the goal market of the enterprise and make the strategic selection. Thus, I draw upthe development objective and development strategies of enterprise as well as the technology innovation strategies of enterprise; market marketing...
Keywords/Search Tags:Railway-helper Corporation, The developmental strategy, Competitive strategy, Operational management, Marketing, The financial management, The human resource management
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