Dalian The Tenda Concrete Products Co., Ltd. Development Strategy

The complex environment is affecting enterprise development, how to the enterprise develop is a topics for decision-makers on discussion as well as experts and scholars.The Dalian Tengda concrete ltd, founded in 1994,is a subsidiary of theDalian Tengda Company. With 10 years' running in concrete industry,Tengda concrete ltd has obtained the abundant management experience. Bigcompetition between the industry, and enterprise's equipments and fall-behindtechnique, the development of the Dalian Tengda concrete ltd is suffering theunprecedented challenge. Faced with such circumstances, which the DalianTengda concrete ltd will select between the withdraw-strategy, themaintenance-strategy and the development-strategy?After the internal resources of the Dalian Tengda concrete ltd analyzed and evaluated, this text puts forward the development strategy under the new environment, which is the extension strategy. And puts forward some suggestion on strategy implementation , for raising competitive advantage.This text joins together the actual circumstance of enterprise and adopts the concerning strategy management theories and studies the work as following: 1.Applicates SWOT analysis method, five forces analysis method to analyze enterprise exterior environment in order to find opportunities and threatens. 2. Applicates the internal value chain of enterprise to analyze and evaluate the internal resources and abilities of enterprise, discovering the internal advantage of enterprise under bad situation.3.Makes use of the product life cycle theories and Grant strategy matrix to put forward the enterprise strategy, in addition, put forward some management problem to guarantee the strategy effectively implementation.Hoping to this paper can enlighten next development of the Dalian Tengda Company and provide some consults to the concrete industry with some references.